Facebook’s Bug Problem: ‘Fake News’ Or Broadcast Media Booster?


The Wall Street Journal‘s daily amalgamation of news of use to Chief Marketing Officers (CMOs), brand managers, and the media industry’s C-Suite has, of late, taken on somewhat of a biased tone in its coverage of digital media and its advertising crises.

Call it “fake news.” Slide it under the rubric of “slanted stories,” as the WSJ has, to some, become a bit of a megaphone for its owner, Rupert Murdoch.

Whatever you wish to call it, the latest slam on Facebook gives broadcast radio and television’s C-Suite more ammunition in its quest to develop the right “repellent” for advertisers tired of dealing with bugs.

The question is: Are broadcast media’s executives and ad leaders reacting to these reports, or ignoring them?

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