Familiar Brands, Focused On Radio Advertising


It may seem boring to some. To others, it’s a sign that marketers who believe in radio are sticking with it, and not using six-week blasts twice a year as part of a campaign designed to build sales and lure customers.

Radio’s biggest users are once again fully represented in the latest Media Monitors Spot 10 Radio report.

At No. 1 and No. 2 are two of the radio industry’s biggest fans: The Home Depot and GEICO.

This week, The Home Depot edges out the auto insurance specialist by less than 3,000 spot plays, as measured by iHeartMedia-owned Media Monitors.

In third position is McDonald’s — a welcome QSR brand that was highly criticized at the start of 2018 for decreasing its ad spend at radio, in particular at African-American targeted stations owned by Urban One, impacting its bottom line.

Meanwhile, strong activity from Indeed, Macy’s, and now CVS demonstrate that radio is attracting dollars across several categories, with retail and specific products including Procter & Gamble Co.‘s Tide present as well.

Here’s this week’s Spot Ten Radio report from Media Monitors, in full: