NEW YORK — A Go RVing radio commercial from FCB Chicago is being celebrated with Best of Show honors, taking the award Thursday night at the 31st annual Radio Mercury Awards presentation.
The prize? A $10,000 check, presented to FCB Chicago by Campbell Ewald Executive Creative Director Ale Ortiz (pictured, top left) and Radio Advertising Bureau President/CEO Erica Farber.
“This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message,” said Farber, who also serves as Chair of the Radio Creative Fund. “This was an incredible night for radio, and it was so great to celebrate with everyone both in person and online.”
A hybrid ceremony was conducted, with in-person attendance at SONY Hall meshed with virtual appearances.
In addition to Best in Show, the following honors were announced:
Creative Radio Promotional Spot or Campaign by a Radio Station or Group
Mockingbird
iHeartRadio App
The Studio at iHeartMedia
Creative Radio Commercial by a Radio Station or Group
Great American Settlers (tie)
Spreaker.com
The Studio at iHeartMedia
Kiddie Pool (tie)
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia
Tick Suck
Steve’s Pest Control
Zimmer Radio and Marketing Group
Creative Radio Commercial by an Agency, Production Company or Advertiser
Dog Years
Motel 6
Barkley
Moolah
Georgia Lottery
BBDO Atlanta
Purpose-Driven Radio Spot or Campaign by an Agency, Production Company, Advertiser, Radio Station or Group
Worst Shark Attack Ever
Animal Welfare Institute (AWI)
PPK
Creative Radio Spot for a Cause by a Radio Station or Group
Floppy Disk (tie)
Penn Medicine
Audacy
Mixtape (tie)
Penn Medicine
Audacy
Creative Radio Spot for a Cause by an Agency, Production Company or Advertiser
Recruitment
Colon Cancer Coalition
BeautifulBeast
Creative Radio Campaign by a Radio Station or Group
Driveway Puddle/Kiddie Pool/Lawn Sprinkler
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia
Creative Radio Campaign by an Agency, Production Company or Advertiser
Great Protection, Bad Timing (tie)
Progressive Insurance
Arnold Worldwide
Internet Distractions (tie)
Progressive Insurance
Arnold Worldwide
Don’t Let Your Vacation Ruin Your Vacation
Go RVing
FCB Chicago
Creative Use of Nonbroadcast Audio by an Agency, Production Company/Advertiser, Radio Station or Group
Optional Ad
Liberty Mutual Insurance
Goodby Silverstein & Partners
Integrated Brand Campaign with Radio/Audio by an Agency, Production Company, Advertiser, Radio Station or Group
Sound It Out (tie)
Ad Council
McCann New York
The Lil Jif Project (tie)
The J.M. Smucker Company
SuperExploder
Creative Use of Sound Design by an Agency, Production Company, Advertiser, Radio Station or Group
The Addams Family Goes RVing
Go RVing
FCB Chicago
Creative Use of Songs/Music (Original or Repurposed) by an Agency, Production Company, Advertiser, Radio Station or Group
Song Hijack
Staples
Oink Ink Radio
Student-Produced Radio Commercial
True Crime Emergency
Hulu
Miami Ad School
To listen to all of the winners at tonight’s ceremony, go to www.radiomercuryawards.com.
Event sponsors of this year’s event were Audacy and iHeartMedia. Dedicated sponsors included CBS News Radio, Hubbard Broadcasting and World Wide Wadio.
General sponsors were Beasley Media Group, Cumulus Media and Westwood One, Katz Media Group, Salem Media Group, Skyview Networks, Sound and Fury and WideOrbit along with Friends of the Mercuries sponsors Forcht Broadcasting, Neuhoff Media, Nielsen, Triton Digital and vCreative.
