Should The FCC Keep Its ‘UHF Discount’ For Broadcast TV?


The question of whether the Commission should modify, retain or eliminate the 39% national audience reach cap and/or its reinstated “UHF Discount” used by broadcast TV to calculate compliance with the cap will now be put to the public.

The FCC said yes on a party-line 3-2 vote to an NPRM that, Republican Commissioners note, won’t do anything but ask the question of whether changes should be made.

However, such changes are all but certain, Democrats including Commissioner Jessica Rosenworcel warn.

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