Pro forma broadcasting revenues for the month were 54.6 million bucks. That 7.1% decline includes revenues from Captivate, the in-elevator video advertising business. For the TV station group, revenues declined 7.6%, with local down 8.5% and national off 10.1%. Year-to-date, Gannett’s broadcasting division revenues are down 6.5% and the company is projecting that Q1 will finish down in the mid single digits.
Pro forma newspaper ad revenues were down 8.3% for the month to 346.9 million. Retail dropped 7.7%, classified was down 13.6% and national was up 6%.
While Gannett doesn’t break out Internet revenues, the company said Nielsen/NetRatings showed that its websites had 25.8 million unique visitors in February and growing its business on new digital platforms is a high priority.
“Executing our strategic plan remains the top priority for us, along with navigating the difficult economic headwinds. These twin forces remain dominant in our world right now. We are aggressively moving forward with our digital strategy and we are working to grow our core operations on a day-to-day basis,” Gannett CEO Craig Dubow said Friday to the Media and Entertainment Analysts of New York.