Fewer households unready for DTV


Nielsen’s estimate of American television households that aren’t prepared for the end of analog TV continues to shrink ahead of the June 12th digital transition. The latest count is down to 3.6 million, or 3.2% of US TV households, down from 3/29/09’s 3.4% unprepared quotient.

All categories enjoyed reductions in the total number of unready domiciles. White households fell from 2.7% to 2.5%; African-American households fell from 6.2% to 5.9%; Hispanic households fell from 5.6% to 5.4%; Asian households fell from 4.4% to 4.3%; age 35 and younger households fell from 6.3% to 5.7%; and age 55 and older households fell from 1.8% to 1.7%.

Nielsen said that Albuquerque-Santa Fe NM is the least prepared DMA. It was also flagged as a troubled DTV market by both the FCC and NTIA. Those two agencies released a list of markets being targeted for special attention, which can be seen here.