SANTA CLARITA, CALIF. — Travel to the northwest of the greater Los Angeles area, via Interstate 15 or Pearblossom Highway, and you’ll officially reach the “High Desert” — home to dusty, and growing, communities including Victorville, Apple Valley and Hesperia.
This region, the Victor Valley, is officially ensconced within the vast Los Angeles DMA. But, “local” TV is hardly local, and it’s been decades since a broadcast signal covered the region. Newspapers are largely focused on San Bernardino, to the south or Southern California’s more populous communities.
One radio group decided to tackle the local news void, both on-air and online.
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