They named Boxing Clever their promotions and digital agency of record for North America, providing creative for promotions, events, consumer interaction, and education. Boxing Clever created the Finlandia “Tasting is Believing” campaign that showcases the Finlandia Crush Cocktail. These customizable drinks boast fresh, all natural ingredients mixed with the superior quality of the natural flavors of Finlandia Vodka. Boxing Clever’s work for this campaign spans from social media to point-of-sale and marketing collateral.
In addition, Boxing Clever will be working with an expert Finlandia mixologist and vodkaologist for tastings and samplings at events. Finlandia is the third Brown-Forman brand to award agency of record to Boxing Clever.
Finlandia is also reaffirming its commitment with charitable efforts. Boxing Clever recently helped Finlandia launch a cause marketing effort to raise money for global environmental projects. For this effort, Finlandia created limited edition SIGG water bottles.