On Tuesday (1/11), the Cogeco-owned cable TV operator known as Atlantic Broadband shed its name, becoming Breezeline. The move was tied largely to the acquisition in late 2021 of WOW! systems in Ohio. But, Breezline President Frank van der Post explained, “We’ve long offered much more than broadband, so our company identity must evolve with us.”
In contrast, five MVPD providers have combined forces to operate under a single name — one that puts “Broadband” front and center in its new identity.