At 1180 kHz, an AM radio station licensed to Humble, Tex., serves the Houston market with a booming Class B signal. During daylight hours, it has 50kw from 2 towers. After dark, it has 3kw from four towers, situated off the Grand Pkwy toll road in the far northern portion of the Houston metropolitan area.
Until recently, it has been a Spanish Adult Hits station under the branding “La Suavecita” and an affiliate of ESPN Deportes Radio. That’s about to change, with a different multicultural group the new target audience.
