FM Media Ventures Grabs a Big AM


At 1180 kHz, an AM radio station licensed to Humble, Tex., serves the Houston market with a booming Class B signal. During daylight hours, it has 50kw from 2 towers. After dark, it has 3kw from four towers, situated off the Grand Pkwy toll road in the far northern portion of the Houston metropolitan area.

Until recently, it has been a Spanish Adult Hits station under the branding “La Suavecita” and an affiliate of ESPN Deportes Radio. That’s about to change, with a different multicultural group the new target audience.

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