The beIN SPORTS network has ensured that it will continue to receive ratings and associated “market intelligence” for its two U.S. MVPD-distributed networks from the nation’s dominant audience measurement firm.
A new long-term national TV measurement agreement with Nielsen, announced Tuesday (7/2), will allow both beIN SPORTS and beIN SPORTS en Español to continue to receive market intelligence and person-level viewing data for both networks.
The networks first began subscribing to Nielsen measurement in March 2017.
“Consumers today, especially sports viewers, are looking not just for a diverse slate of content, but also a variety of viewing options,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS USA and Canada. “Our use of Nielsen data has allowed us to maximize the value of our assets by providing our advertisers with a holistic view of their campaign performance across our properties. We look forward to our renewed relationship with Nielsen as we continue our journey to become a preeminent destination for the U.S. sports viewer.”
Peter Bradbury, EVP and Managing Director of Nielsen’s National Sellers Group, added, “From early on beIN SPORTS has embraced our national TV measurement service and we are excited to extend our relationship.”