For Young Adults, A Local News Problem Arises


How one interprets research is key to understanding the root of any problem, or sniffing out all of the facts, when it comes to something that could greatly impact your employer — or your job.

That’s why RBR+TVBR had to put the sniff test to a report stating that, based on a poll of U.S. adults aged 18-29, local TV news leads compared to other sources.

Yes, that’s true. But, the real story is just how few Americans in this age group are tuning to local TV news — or any other news source, for that matter.

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