This is the 17th year of support for Susan G. Komen for the Cure from the automaker, dedicating more than $110 million to the breast cancer cause to date. “Ford Warriors in Pink” helped kick off the 2011 season with a full episode integration on The CW’s “America’s Next Top Model.”
The show joined the effort 4/6 airing with the Ford Warriors in Pink integrated throughout the entire episode and featuring the 12 symbols of the Warrior, each of which is designed to represent the powerful and courageous fighters and supporters in the battle against breast cancer.
One “America’s Next Top Model” contestant will be chosen to appear in Ford’s national print campaign featuring the 2011 line of Ford Warriors in Pink apparel and accessories. Ford Warriors in Pink will also feature the women and men who inspired the program – breast cancer survivors and supporters – modeling the new apparel and accessories on www.fordcares.com, www.Facebook.com/FordWarriorsinPink, and on www.Twitter.com/WarriorsinPink.
The print component encourages fans to support the cause and rally together in true Warriors fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. 100% of net proceeds form the gear benefit Susan G. Komen for the Cure all year long.
Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer.