Bellator Fighting Championships and ESPN Deportes announced a sponsorship agreement with Ford Motor Company. The agreement names Ford as the exclusive sponsor in the automotive category for Bellator Fighting Championships, a 12-episode mixed martial arts (MMA) series set to premiere on ESPN Deportes April 4th. Bellator is the first nationally televised mixed martial arts league focusing on the US Latino market.
Ford’s sponsorship represents a fully integrated alliance across multiple platforms. As part of the agreement, Ford ads will get prominent placement on ESPN Deportes’ coverage of the Bellator Fighting Championships. Ford will also air a SportsCenter segment dedicated to Bellator titled “Serie de Campeones Highlight” to update viewers on the results of each night and congratulating each winner and “El Camino a la Victoria” vignettes which will chronicle the path that each world-class fighter must take in route to the championship.
The season-long sponsorship also includes an online and mobile component that will bring Bellator Fighting Championships to life on ESPNdeportes.com on a microsite and on ESPN Deportes Movil’s Mixed Martial Arts section. The deal includes athlete appearances at Ford dealerships in key markets to be determined by Ford, automotive display and consumer interactive sweepstakes.