MIAMI — Nearly 11 years ago, he was the Chief Executive Officer of a cable network targeting U.S. Hispanics that had just transitioned from Si TV to nuvoTV, an offering designed to appeal to bicultural audiences. In that role, a partnership was forged with Jennifer Lopez, who in 2013 served as Chief Creative Officer. The network held a splashy Upfront event at the Edison Ballroom in New York.
Today, nuvoTV is no more, as it merged with Fuse TV in September 2015. The executive would stay on, adding the title of President as he battled Comcast in 2018 over the Xfinity parent’s decision to drop Fuse.
Now, after a stint with Dish and Sling after exiting Fuse TV, Michael Schwimmer is heading back to the U.S. Hispanic market in a big way.