RAB At NAB Show: Four Strategic Sales and Marketing Sessions


The Radio Advertising Bureau (RAB) has finalized its plans to present a series of revenue and professional development-oriented sales and marketing sessions at the 2019 NAB Show, scheduled for April 6-11 in Las Vegas.

These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall.

The four sessions, led by the RAB Professional Development team, feature an array of radio and digital executives who will share their perspectives on creating radio commercials that drive revenue, learning to embrace disruption and maintain what makes traditional media vital in the new media landscape, all while increasing revenue with digital monetization strategies and alternative revenue concepts.   Convention attendees will leave these sessions with strategies and concepts that can be executed immediately in their various markets.

“This year’s sessions will leave managers and sellers with new strategies and ideas to present an integrated media approach showcasing radio’s multi-platform offerings to clients from major spenders as well as those found on Main Street,” said RAB President/CEO Erica Farber. “The professional development offerings at the upcoming NAB Show are not to be missed by any attending radio seller or manager.”

The Radio Advertising Bureau’s sessions are as follows: 

Monday, April 8 – Room N260 – C

10:40 a.m. – 12:00 p.m.

Radio Engage
Commercials are the fuel that drives revenue. Bad creative can drive away listeners and cost stations valuable advertising revenue.  In this session, you’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. Most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power.

Ultimately, you will be able to prove to your prospects that when used as directed, radio delivers every time.

1:30 p.m. – 2:50 p.m. Room N260 – A

Radio/TV Small/Medium Markets Engage
Radio and TV small and medium market experts share case studies and their profitable revenue- generating ideas and strategies.  Learn from one another then bring it back to your market.

Tuesday, April 9 – Room N256

10:40 a.m. – 12:00 p.m.

Digital and Data: From Disruption to Acceleration
In this two-part session, RAB President and CEO Erica Farber engages with industry analyst, Gordon Borrell and broadcast company leaders.  You’ll understand how digital and data continue to reshape the advertising landscape and how successful companies are adapting to this disruption and accelerating their business growth.

Wednesday, April 10 – Room N254

9:00 a.m. – 10:20 a.m.

Media Sellers: What Now? What Next?
The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, adopt new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape.

For more information about the NAB Show and Business of Media program click here.