Fox set to sell last Super Bowl ad: 3 million?


FOX may sell its last 30-second spot for the Super Bowl as soon as next week, according to a Bloomberg story: “Fox is holding out for about 3 million for the slot in the 2/3 game, said four people, including three ad buyers. They asked not to be named because the prices aren’t public.”

CBS got as much as 2.6 million last year. Fox sold a reported 90% of its 63 slots before WGA went on strike. Later spots sold for up to 3 million, as scripted programming—and its higher ratings—began drying up.

The record 2.5 million average asking price for Super Bowl spots was set in 2006. In 2007, the average price for a 30-second spot was 2.39 million.