Fox Sports en Español hosted its eighth upfront presentation last week before an audience of nearly 1,000 media and advertising professionals at Cipriani in New York City. Fox Sports en Español unveiled key programming properties, and its extensive brand capabilities for the year ahead.
Fox Sports en Español showcased to the advertising community it’s fully integrated content delivery platforms, utilizing both its linear TV channel, and its multiple non-linear brands. “For Broadcast Year 2009, we continue to be the leader in multi-platform innovations, utilizing our extensive content rights, and powerful distribution platforms,” said Tom Maney, SVP/Ad Sales for the network.
These assets include the Fox Sports en Español / Microsoft partnership of msnlatino (delivering over 1.5 million unique users per month to the site), the largest circulating Spanish-language sports magazine in the U.S–Fox Sport Magazine (reaching 750,000 Hispanic households monthly), and Fox Móvil (a unique mobile-sports offering distributed by multiple wireless operators).
Fox Sports en Español has partnered with the largest grassroots soccer tournament in the U.S.—the Alianza de Futbol Hispano—creating the first national grassroots, multi-layered sponsorship opportunity which will launch this summer. Taking place across three weekends in the top-ten Hispanic markets nation-wide, and featuring over seven thousand players the Alianza de Futbol Hispano will enlist participation from approximately 125,000 players, family, and spectators.
They also announced the launch of launch Fox Sports en Español Broadband–a subscription, and pay-per-view video service offering on-line users a selection of the long-form programming seen on the network. The lineup will include matches from the Copa Libertadores, Copa Sudamericana, and England’s Premier League.
Maney announced the restructuring of the Ad Sales Business unit, and the formation of a fully-integrated sales force called “Fox Sports en Español One Stop Media.” Maney explained, “More than just a new name, it is part of our continued commitment to be leaders in the marketplace, and to bring the best of breed-resources in embracing the new digital media world. From research capabilities to sales expertise across multiple mediums, our goal is to provide our clients with the skills, and resources to deliver the total 360 degree approach to media in this new digital age.”