Fox clinches first November sweeps win in network history. Posts Double-Digit Gains Among Adults 18-49 and Total Viewers
For the first time in the network’s history, FOX has won the November broadcast television sweep. FOX averaged a 3.5/9 rating among Adults 18-49 during the four-week sweep period, beating second-place ABC by +13% in the adult demo – the largest margin of victory achieved by any network in the November sweep in five years. In addition, FOX increased its average number of total viewers in the November sweep by +29% versus the previous year and was the only broadcast network to show year-over-year gains in both Adults 18-49 and total viewers.
On top of its sweeps victory, FOX also claimed the No. 1 spot this past week among Adults 18-49 (2.6/8), led by steady showings from HOUSE and LIE TO ME, feature film specials and significant gains across FOX’s Animation Domination block. With a 3.5/9 adult demo rating for the season so far, FOX continues its reign as this Fall’s highest-rated broadcast network.
On Monday, FOX delivered a strong turnout among Adults 18-49 and won the night among Adults 18-34, Teens and young women and men.
At 8p, HOUSE posted a 4.6/12 among Adults 18-49 and won the hour among Adults 18-49, Adults 18-34, Teens and key demos.
LIE TO ME at 9p held steady with a 2.7/7 among Adults 18-49.
The pairing of the two shows once again delivered substantial increases for FOX versus its Fall’08 Monday average, gaining +57% among Adults 18-49, +80% among Adults 18-34 and +52% in Total Viewers.
FOX dominated on Thursday and Friday with movie specials NIGHT AT THE MUSEUM (1.8/6) and ICE AGE 2 (1.4/5), which placed No. 2 and No. 1, respectively, on their nights.
On Sunday, FOX’s 8-10p Animation Domination lineup saw major increases, up +15% from the previous week among Adults 18-49:
At 8p THE SIMPSONS posted a 4.2/10, up +27% week-over-week among Adults 18-49
THE CLEVELAND SHOW at 8:30p delivered a 3.5/8 among Adults 18-49, up +6% compared to last week. So far this season THE CLEVELAND SHOW has outperformed last year’s King Of The Hill Fall average by +30% among Adults 18-49, +37% among Adults 18-34 and +22% in Total Viewers.
FAMILY GUY posted a 4.4/10 at 9p among Adults 18-49, up +13% from the previous week.
At 9:30, AMERICAN DAD posted a 3.3/8 among Adults 18-49 up +18% week over week.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/08/09), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 11/08 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 5.8/14 7.0/17 +21%
Lie to Me 2.8/7 3.3/8 +18%
Glee 3.3/9 4.1/10 +24%
Bones 2.8/8 3.5/10 +25%
Fringe 2.3/6 3.1/8 +35%
Dollhouse 0.9/3 1.4/4 +56%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 11/08/09), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 11/08 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 14.7 17.1 +16%
Lie to Me 7.6 8.8 +16%
Glee 7.2 8.8 +22%
Bones 9.6 11.4 +19%
Fringe 6.0 7.9 +32%
Dollhouse 2.2 3.1 +41%
Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: HOUSE (No. 5), FAMILY GUY (No. 6), THE OT (No. 9), THE SIMPSONS (No. 12), CLEVELAND SHOW (No. 17) and AMERICAN DAD (No. 20).
FOX had 8 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), HOUSE (No. 3 tie), THE SIMPSONS (No. 3 tie), CLEVELAND SHOW (No. 6), AMERICAN DAD (No. 7), THE OT (No. 10), GLEE (No. 20 tie) and LIE TO ME (No. 20 tie).
FOX had 7 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE SIMPSONS (No. 2), THE CLEVELAND SHOW (No. 4), AMERICAN DAD (No. 5), GLEE (No. 6), HOUSE (No. 9) and FOX MOVIE: NIGHT AT THE MUSEUM (No. 17).
FOX had 2 of the Top 20 programs in Total Viewers: HOUSE (No. 17) and THE OT (No. 19).
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 23 – 29, 2009
MONDAY
8:00-9:01 HOUSE: (A18 49: 4.6/12, 12.0 Mil Total Viewers)
9:01-10:00 LIE TO ME: (A18 49: 2.7/7, 7.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.6/9, 9.6 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34 and Teens (tie), Women 18-34 and Men 18-34. In fact, FOX substantially outperformed its Fall’08 Monday average by +57% among Adults 18-49 (3.6/9 vs. 2.3/6), +80% among Adults 18-34 (3.6/10 vs. 2.0/6) and +52% in Total Viewers (9.6 vs. 6.3 Mil).
In the 8p hour HOUSE posted a 4.6/12 among Adults 18-49 and won the 8p hour among Adults 18-49, Adults 18-34, Teens and key demos.
At 9p LIE TO ME posted a 2.7/7 among Adults 18-49, same as its prior week.
LIE TO ME ranked No. 3 in the 9p hour among Adults 18-49 and No. 2 in Adults 18-34.
TUESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18 49: 2.1/6, 5.5 Mil Total Viewers)
Against the Dancing with the Stars finale on ABC, FOX won the night among Women 18-34, ranked No. 3 among Adults 18-34 and No. 4 among Adults 18-49.
FOX outperformed the nearest competition of the night by +13% among Women 18-34 (3.4/10 vs. 3.0/9 for both ABC and CBS).
WEDNESDAY
8:00-9:00 SO YOU THINK YOU CAN DANCE: (A18 49: 1.6/5, 4.9 Mil Total Viewers)
9:00-10:00 GLEE: (A18 49: 2.5/7, 6.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.0/6, 5.5 Mil Total Viewers)
FOX won the night in Adults 18-34, Teens and Women 18-34 and ranked No. 3 among Adults 18-49.
The SO YOU THINK YOU CAN DANCE results show posted a 1.6/5 among Adults 18-49 and ranked No. 4 in the 8p hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens (tie).
So far this season SO YOU THINK YOU CAN DANCE shows growth over FOX’s regular Fall’08 average in the Wednesday 8p hour by +9% among Adults 18-34 (2.5/8 vs. 2.3/8).
GLEE at 9p posted a 2.5/7 among Adults 18-49 and was the highest rated program of the night among Adults 18-34 and Teens, out-delivering ABC’s The Middle, Modern Family, Cougar Town and Eastwick, CBS’ Old Christine, Gary Unmarried, Criminal Minds and CSI: NY and NBC’s special Biggest Loser: Where Are They Now and Jay Leno.
GLEE ranked No. 3 in the hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Women 18-34. So far this season GLEE shows strong growth compared to FOX’s regular Fall’08 average in the Wednesday 9p hour, increasing +78% among Adults 18-49 (3.2/8 vs. 1.8/5), +119% among Adults 18-34 (3.5/10 vs. 1.6/5), +109% among Teens (2.3/8 vs. 1.1/4) and +45% in Total Viewers (7.1 vs. 4.9 Mil.)
THURSDAY
8:00-10:00 MOVIE: NIGHT AT THE MUSEUM (S): (A18 49: 1.8/6, 6.0 Mil Total Viewers)
On Thanksgiving night, MOVIE: NIGHT AT THE MUSEUM led FOX to a nightly win among Teens and ranked No. 2 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-10:00 MOVIE: ICE AGE 2 (S): (A18 49: 1.4/5, 4.9 Mil Total Viewers)
MOVIE: ICE AGE 2 led FOX to a nightly win among Adults 18-49, Adults 18-34, Teens and key demos.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.5/5, 4.9 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.8/6, 5.4 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.6/5, 5.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.6/5, 5.1 Mil Total Viewers)
COPS at 8p ranked No. 1 in its half hour among Adults 18-49 (tie) and Adults 18-34 (tie) and all key women demos. COPS 2 at 830p ranked No. 2 in its time period among Adults 18-49 and Adults 18-34 and No. 1 among all key women demos.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34 and No. 1 among Women 18-49/18-34 (tie).
SUNDAY
7:00-7:31 NFL OVER-RUN: (A18 49: 8.8/26, 24.7 Mil Total Viewers)
7:31-8:00 THE OT: (A18 49: 4.3/12, 10.5 Mil Total Viewers)
8:00-8:31 SIMPSONS: (A18 49: 4.2/10, 8.9 Mil Total Viewers)
8:31-9:01 CLEVELAND: (A18 49: 3.5/8, 7.2 Mil Total Viewers)
9:01-9:31 FAMILY GUY: (A18 49: 4.4/10, 8.5 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18 49: 3.3/8, 6.4 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 4.8/12, 11.2 Mil Total Viewers)
FOX’s animated comedies combined with the NFL over-run to rank No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens. FOX’s 8-10p comedies were up +15% compared to last week (3.8/9 vs. 3.3/8).
FOX’s 8-10p animation block shows significant increases compared to FOX’s 8-10p average with regular programming last Fall and gained +18% among Adults 18-49 (3.9/9 vs. 3.3/8), +18% among Adults 18-34 (4.7/13 vs. 4.0/11) and +11% in Total Viewers (7.8 vs. 7.0 Mil.)
THE SIMPSONS delivered a 4.2/10 among Adults 18-49 and so far this season has improved upon its Fall’08 average by +8% among Adults 18-49 (4.0/10 vs. 3.7/9), +7% among Adults 18-34 (4.7/14 vs. 4.4/13) and +5% in Total Viewers (8.4 vs. 8.0 Mil.) THE SIMPSONS is also up versus last week, gaining +27% in Adults 18-49 (4.2/10 vs. 3.3/8).
In the 8p half hour THE SIMPSONS ranked No. 1 among Adults 18-49, Adults 18-34 and Teens.
At 8:30p THE CLEVELAND SHOW posted a 3.5/8 among Adults 18-49, up +6% compared to last week (vs. 3.3/8). So far this season THE CLEVELAND SHOW has outperformed last year’s King Of The Hill Fall average by +30% among Adults 18-49 (3.9/9 vs. 3.0/7), +37% among Adults 18-34 (4.8/13 vs. 3.5/9) and +22% in Total Viewers (7.8 vs. 6.4 Mil.)
THE CLEVELAND SHOW ranked No. 3 in its half hour among Adults 18-49, No. 2 in Adults 18-34 and No. 1 among Teens.
At 9p FAMILY GUY posted a 4.4/10 among Adults 18-49, up +13% from last week (vs. 3.9/9). For the 09/10 season FAMILY GUY has out-delivered its Fall’08 average by +18% among Adults 18-49 (4.5/10 vs. 3.8/9), +19% among Adults 18-34 (5.6/14 vs. 4.7/12) and +13% in Total Viewers (8.7 vs. 7.7 Mil.)
FAMILY GUY ranked No. 2 in the half hour among Adults 18-49 and Adults 18-34 and No. 1 among Teens.
AMERICAN DAD at 9:30p posted a 3.3/8 among Adults 18-49 and so far this season has outperformed last year’s Fall delivery by +14% among Adults 18-49 (3.3/8 vs. 2.9/6), +11% among Adults 18-34 (4.0/10 vs. 3.6/9) and +8% in Total Viewers (6.5 vs. 6.0 Mil.) AMERICAN DAD was up +18% versus last week (2.8/7).
AMERICAN DAD ranked No. 3 in the 9:30p half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
NOVEMBER 23 – 29, 2009
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.6/8 FOX 2.5/8 FOX 7.1
ABC 2.4/7 ABC 1.8/6 ABC 9.1
CBS 2.5/7 CBS 1.7/6 CBS 10.4
NBC 2.5/7 NBC 2.1/7 NBC 6.9
(source: data and information provided by FOX)
