Franklins Row launches radio promo campaign


Franklins Row Music Publishing (FRMP) announced the launch of its new business model. The company’s first single, “Rock the Girl” by Mesh Lakhani are airing as 30-second promos on 102.7 KIIS FM Los Angeles from July 6th – 10th and July 13th – 17th.

“Our advertisement approach to music promotion allows listeners to decide what they want to hear — while creating ad revenue for radio stations,” said Founder and songwriter, Mesh Lakhani. “If listeners like the music, they can request the songs to be played in full. Granted we only have 30 seconds to make an impression, so we make sure to produce only great singles.”

FRMP combines the primary attributes of a music publisher with the distribution and management of a record label. They concentrate on the creation of quality singles by writers who are also performers. The model created by FRMP centers on cost efficiency by creating one single at a time. Mesh Lakhani is currently the first writer/performer for FRMP. Mesh wrote, performed and co-produced the initial seven-song catalog with his production partner Scotty O’Toole. All songs are distributed through digital music vendors such as iTunes, Amazon, Rhapsody and others. As the publisher and writer, FRMP collects all mechanical and performance royalties.

RBR/TVBR observation: If the Performance Rights Act makes it through as law, this may be the new model altogether — pay stations for your music to air. If listeners like it, then it will be played more. The cost for airplay? Exactly the same as the new rights fees!