FreeWheel Abuzz Over Ad Tech Firm Beeswax Buy

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The Comcast-owned multi-platform video advertising unit known as FreeWheel has agreed to purchase a software as a service (SaaS) advertising company in a move that expands FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD).



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