He’s been VP and Director of Sales and Marketing for The CW Seattle since 2017 and, for three years before that, the station’s Local Sales Manager. He joined the station in 2012.
Now, this nearly decade-long station veteran has been promoted to VP/Station Manager for the CBS News and Stations property serving the biggest market in the Pacific Northwest.
Joe Freni is the Seattle veteran who is now in the top slot at KSTW-11, The CW Seattle.
He reports directly to CBS Stations President Tom Canedo, who said, “Throughout his nearly 10-year career with The CW Seattle, Joe has done a terrific job of earning the respect and trust of his colleagues, the station’s clients and community partners.”
Canedo explained that Freni earned the role because longtime San Francisco/Seattle GM Kevin Walsh is now 100% focused on the Bay Area.
“I am thankful for this wonderful opportunity to lead The CW Seattle and work with Tom and the rest of the team at CBS News and Stations,” Freni said. “I am excited to partner with my colleagues both here in Seattle and across our group to strategize future growth opportunities for The CW Seattle in terms of local content development, community engagement and making sure our station continues to be a place where our team members feel valued and respected.”
Prior to joining KSTW, Freni worked for the Katz Media Group, first as an account executive for seven years, then as a team manager from 2010-2012.
