From East Arkansas To NAB for New ‘Member Experience’ Leader


He’s responsible for all aspects of the NAB member experience, including content, programming, networking and “other engagement strategies that provide value to members and their businesses.”

Additionally, he will work closely with broadcast leaders and representatives “to identify the needs of the industry and develop timely and pertinent solutions to address these issues.”

Introducing the incoming VP of Member Experience for the broadcast media industry’s chief advocacy organization and biggest voice on Capitol Hill.

His name: Bradford Caldwell. He begins his new role on February 1 and reports to EVP of Industry Experience April Carty-Sipp.

Caldwell is taking a new position at the NAB, but is absorbing duties currently held by NAB SVP of Member Services and Operations B.J. Corriveau. She retired at the end of 2021.

“As a third-generation broadcaster, Bradford knows what it takes to operate stations on a day-to-day basis,” NAB President/CEO Curtis LeGeyt said. “He is well-respected by his peers and our membership will benefit greatly as he helps NAB continue serving the needs of the broadcasting community.”

Caldwell previously served as CFO of East Arkansas Broadcasters (EAB), which owns and operates 31 radio stations in Arkansas.

Caldwell has served as a member of the NAB Radio Board of Directors representing Arkansas and Tennessee and is a past chairman of the Arkansas Broadcasters Association. He is currently chairman of the Cross County, Arkansas Community Foundation and a past president of the Cross County, Arkansas Chamber of Commerce. He is also a past board member of the Arkansas Science and Technology Authority.