From Videographer To Top Boss For Cook


The new VP/GM of Nexstar Media Group‘s Lafayette, La., operations has been named. It is an individual who is “extremely familiar” with the market and the broadcast TV company’s CBS affiliate in the market.

He started as a videographer at the station’s news department in 1997, and spent 17 years there.

Going back to KLFY-10 is Chris Cook. Only this time, he’s the VP/GM at the station where he once held the roles of Promotions Coordinator, Marketing Director, Digital Sales Manager and Local Sales Manager.

Cook reports to Nexstar Media SVP/Regional Manager Mike Vaughn and comes on board after serving as Director of Sales for Circle City Broadcasting’s WISH-8 in Indianapolis. It is a role he took in early 2020, and saw Cook stay along side Circle City owner DuJuan McCoy. Prior to WISH, Cook for McCoy in Louisiana, at KADN-TV and KLAF-TV in Lafayette, stations McCoy sold to Byron Allen in 2019.

As such, Cook is returning home to Bayou Country.

“Chris is an excellent choice to lead Nexstar’s Lafayette media businesses,”  Vaughn said. “He’s intimately familiar with the market, and understands well the expectations of its viewers, advertisers and marketers. He’s thoughtful, innovative, and dedicated to delivering outstanding local content and service to the greater Lafayette area. His long track-record of success, broad experience, and ability to deliver exceptional ratings and sales results through unique local partnerships and superior customer service will serve him and the team at KLFY-TV well. I am looking forward to working with Chris as he assumes his
new duties and expect much success in the future.”

Cook added, This is like coming home. Plus, when you combine Nexstar’s commitment to
hyper-local content and the unique and innovative cross-platform advertising solutions we offer to our viewers and clients, the result gives us a distinct advantage over our competitors. I am confident that my experience has prepared me well to take on this new role and I am pleased to be re-joining the talented team of broadcast, digital, and sales professionals at KLFY-TV and”