Full-Service Ad Agency Inks New Comscore Deal


Head’s up, broadcast TV station owners: Comscore has scored an exclusive agreement with a full-service advertising agency.

This means Comscore currency will be the lone source of audience consumption data used by this ad shop across 20 markets. And, it includes Comscore’s advanced automotive audiences overlay in the South and Southwest.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *