Full-Year Growth Of 5% For U.S. Ad Market Predicted


If there’s one Wall Street analyst who has emerged as a prolific writer and prognosticator, it’s Pivotal Research Group Sr. Research Analyst for Advertising Brian Wieser. He’s been quite busy as of late writing up lots of reports and briefs on the state of advertising-driven media companies, and now he’s released his forecast on how 2017 will fare for ad growth.

In a one-page report released Tuesday morning (8/15), Wieser notes that Q2 advertising likely grew by “around 5%” in the U.S. — against a 1% decline in national TV advertising and double-digit declines for many other media.

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