Funny Sunday night for Univision


UnivisionLast night on Univision, the funniest talent search on Spanish-language television – Parodiando – wrapped up with 10 finalists competing for the top spot as best celebrity impersonator.  Following three rounds of competition over two hours from 7 to 9 p.m., winner Roy Ramos took home a grand prize of approximately $80,000.  Meanwhile, the Univision Network ‘took home’ the following ratings…

Based on fast affiliate data, the “Parodiando” finale:

  • Delivered an average audience of 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 707,000 Adults 18-34
  • In the time period (7:00pm to 9:00pm), made Univision the:
    • #3 Broadcast Network, beating ABC and NBC, among Adults 18-49 and Adults 18-3
  • Averaged more Adult 18-34 and Person 12-34 viewers than first-run episodes of NBC’s “Dateline NBC” and “Harry’s Law” as well as the season finale of “CSI: Miami” on CBS.
  • Out-performed NBC’s “Dateline NBC” and “Harry’s Law” among Adults 18-49.
  • Generated significantly more viewers to the network’s Sunday 7pm to 9pm time slot from that of last year (04/10/2011) across all Viewers 2+ (+14%), Adults 18-49 (+14%), Adults 18-34 (+10%), Persons 12-34 (+18%), Men 18-49 (+27%) and Women 18-49 (+4%).

Source: The Nielsen Company. Sunday (04/08/2012) 7:00pm-11:00pm, Fast Affiliate Ratings, Live+SD. Univision’s Parodiando Finale aired from 7:00pm to 9:00pm.

(Source: Univision)