Sun Sets For Gen Media Partners, With Rebirth In Key of ‘G’


As of today, Gen Media Partners has rebooted its radio network sales and affiliate sales arm that until now was known as Sun Broadcast Group.

Introducing G Networks.

As GMP sees it, G Networks “will stand as a full-service network audio company providing clients, advertisers, and agencies with comprehensive and streamlined solutions in both Ad Sales and Affiliates.” It boasts more than 4,000 affiliates, and has preexisting offices located in New York, Chicago, Cleveland and West Palm Beach.

The shedding of the Sun name follows the late July exit of Danno Wolkoff as COO and Laura Wolkoff as Sun’s VP of Operations. Their departures came after the September 2020 departure of its founder, Jason Bailey. He founded Sun in 2008 and sold it to GMP in 2018.

Once the Wolkoffs exited, Warren Friedland stepped up from Managing Partner to take on the role of President. Once that was done, the Sun name was sunset by GMP.

He comments, “Evolution isn’t possible without change. It is with this ethos that we have upped the commitment and engagement for our G Networks radio division and are focusing on what is now vitally important to advertisers and stations in the current media environment. With an eye to the future, we intend to both invest and transform the future of audio.”

Rich Baum remains in his role as Chief Revenue Officer, while the Chief Development Officer role remains with Rich O’Brien.