Gaining Traction: Automated TV Ad Transactions

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Despite the upheaval associated with the pandemic, COVID-19 continues to bring to everyone’s day-to-day lives television. It remains a primary source of news and entertainment, with U.S. viewers consuming on average more than three hours of TV per day, according to Bureau of Labor Statistics data.


Even with the growing number of viewing options available, including streaming and on- demand via smartphones, laptops, tablets, and other devices that can fragment audiences, WideOrbit Chief Product Officer Will Offeman can’t speak higher about broadcast TV. In his view, it is still the most effective method for reaching large numbers of consumers.

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