GE launches campaign to promote U.S. manufacturing


The Wall Street Journal reports General Electric launched a national radio and TV campaign Wednesday to tout the role of American manufacturing and American exports as a way forward for conglomerate and the national economy.

The new campaign will “highlight manufacturing in the United States and the people creating today’s innovations,” GE spokeswoman Lisa Lanspery told the paper. The company declined to disclose its spending on the campaign, which will run through July 19.

She said a TV spot called “Wrench” will feature employees at GE that make aircraft engines, health-care products and energy products. The ad, via BBDO New York started airing Wednesday on several cable channels including the GE-owned CNBC and MSNBC, as well as on Fox and CNN. It will also air in 41 local markets, particularly where GE has factories, such as Erie, Pa., and Cincinnati.

The TV campaign will include other spots with actors to discuss how exports support U.S. jobs.

The company also plans 30-second radio spots about manufacturing and innovation that will air on conservative talk shows, such as those hosted by Rush Limbaugh, Sean Hannity and Glenn Beck.

GE will launch a digital ad campaign 7/6 on news, finance and other news Web sites, with interactive banner ads that feature a CF-34 aircraft engine that bears signatures of GE workers who assembled the machine.