GEICO: A Dominant Spot Cable Brand


By total play counts, GEICO airs more spots across broadcast and cable media than perhaps any other brand of late.

For the week ending Nov. 3, GEICO’s dominance at Spot Cable was nothing short of outstanding.

That’s because GEICO was responsible for some 77,673 spot plays as detected by Media Monitors.

By comparison, the “Limu Emu” spots — like them or not — were the No. 2 spot cable campaign last week.

Liberty Mutual placed some 46,281 spots at cable — making the auto insurer a distant second to GEICO.

Also representing the auto insurance category, at No. 6, is Progressive.

Interestingly, the last week sees confectioners DOVE and Reese‘s in the mix.