Clear Channel Radio has been selected by GEICO to execute a campaign on its radio stations and station websites in support of the American War Letters Campaign. Launching Memorial Day week, the campaign that features excerpts from the audio editions of author Andrew Carroll’s bestselling War Letters and Behind the Lines, is a joint effort by GEICO and the Legacy Project to preserve American wartime correspondence. The special event online, on-demand content is available at www.AmericanWarLetters.com, a Web site designed and being hosted by CC Radio’s Creative Services Group and featuring audio/visual recordings of some the most poignant letters by media, entertainment and literary notables.
Four flights of 10 and 15-second radio spots donated by GEICO will run in the top 25 markets during the Memorial Day, Fourth of July, Labor Day and Veteran’s Day holiday periods. Online content, in conjunction, will focus on the Revolutionary and Civil Wars, World War I & II, Vietnam and current military deployments. In addition, CC Radio will be supplementing with 30-second PSAs, as well as web banners on its 800+ station sites.
“This campaign uses radio during patriotic times to allow GEICO to connect with their core consumer and, most important, pay tribute to these great American heroes in a unique and unprecedented way,” said Bill Koenigsberg, president and CEO of Horizon Media.