GEICO: The Huge Spot Cable Lover


One look at the latest Media Monitors Spot Ten Cable report, and it’s obvious there is one brand that absolutely dominates the scene.

It’s the auto insurance specialist that’s also a big user of spot TV and spot radio.

That would be GEICO, which has a huge lead over the No. 2 advertiser by spot plays.

Who else is active? Here’s this week report, in full: