As promised, the Independent Broadcasters Association (IBA) is giving members of the newly created organization exclusive access to national advertising through the formation of a team managed by Gen Media Partners.
Only for IBA members, IBA Radio Sales will offer national sales and marketing access and opportunities.
The partnership with GMP comes as IBA membership “has been growing exponentially,” said group creator Ron Stone, who heads Adams Radio Group.
He says the IBA presently has 900 members. The top request from prospective IBA members? “We want our own rep firm,” Stone notes.
“This opportunity with Gen Media Partners, known for successfully representing independent broadcasters in all size markets, is the ideal national sales partner to represent IBA member stations with this creation of a rep firm dedicated solely to IBA members,” he comments. “Our goal is for every independent operator to join IBA and reap the benefits of being represented by IBA Radio Sales. The Board and I are very excited about working with Gen Media Partners to build our national sales platform and the opportunities IBA Radio Sales will bring to our members.”
GMP CEO Kevin Garrity adds, “Gen Media Partners was built on the strength of independent broadcasters and creating IBA Radio Sales is a natural extension of that. Uniting as members of the Independent Broadcasters Association, owners and operators retain their independence while gaining the advantages of scale, allowing them to compete more effectively with large corporations. I encourage every independent broadcaster to contact Ron about joining IBA to take advantage of the significant benefits that membership provides, including the IBA Radio Sales national platform. We look forward to growing as the IBA grows in membership and scope.”