Gen Z Interest in Real-Time Engagement Soars


Real-time engagement — digital experiences that are interactive, collaborative and shared through technology such as live video, live audio and extended reality (AR and VR) — is of increasing desire among U.S. consumers. People increasingly want RTE video or audio features in the apps they use. For example, buyers in a shopping app want to talk to sellers.

Can broadcast radio or TV benefit from this growing desire for “RTE,” something wholly different than Ireland’s government-funded radio and TV organization? An Agora survey may have some very interesting takeaways.

The all-new RBR+TVBR Winter 2021 Special Report will feature an exclusive interview with Agora’s Director of Business Development for Media and Entertainment Brad Altfest. Mark your calendars for January 24, with distribution including MWC Barcelona 2022!


Please Login to view this premium content. (Not a member? Join Today!)