Gen Z Interest in Real-Time Engagement Soars


Real-time engagement — digital experiences that are interactive, collaborative and shared through technology such as live video, live audio and extended reality (AR and VR) — is of increasing desire among U.S. consumers. People increasingly want RTE video or audio features in the apps they use. For example, buyers in a shopping app want to talk to sellers.

Can broadcast radio or TV benefit from this growing desire for “RTE,” something wholly different than Ireland’s government-funded radio and TV organization? An Agora survey may have some very interesting takeaways.

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