Gen2Media, a video technology company offering an Online Video Platform, video production and online video advertising, announced the launch of the publisher version of its Online Video Platform for the its network radio partnerships. The newest version of the Gen2 online video software allows a large network partner to manage many publisher sites through one interface, including content management and advertising scheduling through one central location.
Gen2 has teamed with Emmis to launch the publisher software for radio, and the parties have rolled out the new platform for the Emmis flagship stations Hot 97, WKIS and WRXP in New York, WLUP “The Loop” and Q101 in Chicago.
Said Ben Finley, VP, Branded Entertainment & Content, Emmis New York: “We are really excited to have launched the Gen2 publisher software for our sites. The new software gives us a much broader range of capabilities for managing large amounts of content over multiple sites, and also enhances our ad serving capabilities, which is critically important to the success of our online video network”.
Gen2 will now begin the process of migrating its 100+ radio partner sites to the new platform, which Mr. Morgan anticipates will be concluded in the coming months.