George Foreman moves to Zimmerman


Zimmerman Advertising Ft. Lauderdale been chosen as AOR for the George Foreman brand (Applica Consumer Products) of household appliances, following a review. It includes creative and media.  The business was previously handled mainly in-house.
Foreman spends about $5 million annually in major measured media, but that total does not include infomercials, which are a major part of the assignment. The business moving to Zimmerman, including DR/infomercials, totals $25-30 million, according to Adweek.