LONG ISLAND CITY, N.Y. — The Byron Allen-owned Allen Media Group (AMG) has just filled a newly created role in which this individual will be called on to help AMG’s senior advertising and marketing executives to strategically work with brands for significant partnerships with the AMG portfolio — including its broadcast TV channels.
Now in the role of President of Multicultural Advertising is Michele Ghee.
She’ll be based in New York and is widely known as the most recent CEO of heritage African American lifestyle magazine brands Ebony and Jet.
Ghee has also held senior executive positions at The Weather Channel, now owned by Byron Allen; CNN; A&E; The History Channel; and BET Networks.
“I believe Michele Ghee is an excellent sales executive and a great addition to the Allen Media Group family as President of Multicultural Advertising, where she will be valuable in helping to lead our multicultural advertising and other strategic branding initiatives,” said Byron Allen. “Michele will play a vital role in helping Allen Media Group continue its expansion of advertising revenue, and execute on the large number of branding and marketing opportunities in front of us.”
Ghee added, “I look forward to contributing to Byron Allen’s legacy of economic inclusion for communities of color by working with brands for meaningful partnerships. Holding the marketplace accountable to a 15 percent investment commitment for Black-owned media is a very important ongoing campaign. In addition, I truly appreciate Byron Allen’s unwavering commitment to America’s Historically Black Colleges and Universities now featured regularly on HBCU GO, the HBCU GO sports network, and theGrio platforms.”
