To maximize revenue by reaching millions of new American immigrants and other untapped markets, ProSiebenSat.1 Welt (www.ProSiebenSat1Welt.com) has signed an agreement with leading multicultural agency Global Advertising Strategies to use its Multiplatform Multicultural Programmer Platform (MMPP). ProSiebenSat.1 Welt is O&O'd by Germany's largest TV group, ProSiebenSat.1 Media AG. The agreement calls for Global Advertising Strategies to be ProSiebenSat.1 Welt's exclusive ad agent in the US.
As a media seller, Global Advertising Strategies is accumulating advertising rights and space for several dozen networks, including Russia's Channel One Russia Worldwide, so that it can sell advertising to clients interested in niche markets and in running large scale campaigns for Americans that belong to dozens of ethnic groups.
