Global Advertising Trends: Where Is Broadcast Media Heading?


New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is on course to reach a value of $1 trillion in 2025.

Here’s the somber news for broadcasters: More than half of this money will be paid to just three companies: Alphabet, Meta and Amazon.

But, how are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

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