Global SVOD Churn: Opportunities for Over-the-air TV?


When it comes to hot topics in the video entertainment world, SVOD is perhaps tops.

For 2022, Deloitte predicts that with U.S. and global streaming services continuing to expand, the amplified competition “is creating abundant consumer choice and accelerating churn.” As a result, Deloitte predicts that in 2022 at least 150 million SVOD paid subscriptions will be canceled worldwide, with churn rates of up to 30% per market. Is this an opportunity for over-the-air TV?

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