General Motors announced it will realign national creative on its Buick, Pontiac and GMC brands under one agency, the Publicis Groupe's Leo Burnett company, in the U.S. effective 10/1. "This move will help us further unleash the power of the Buick-Pontiac-GMC channel and also support our efforts to create three strong, fully differentiated brands within this channel," said Jim Bunnell, GM/Buick-Pontiac-GMC. After the transition of the Buick-Pontiac-GMC creative work, the Publicis Groupe will continue to have responsibility for creative for GM Service and Parts Operations, GM's media planning and buying operation, Web site design, development and operations, and Local Marketing Group retail creative.
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