GM CEO Locked In For CES Keynote. Will She Discuss the Connected Car?


General Motors’ vision and path to an all-electric future will serve as the focus of the opening keynote address at the all-digital CES 2021, now scheduled for January 11-14, 2021 in lieu of an in-person Las Vegas mega-convention the week before.

That’s because GM Chairman/CEO Mary Barra has been selected to formally kick off the Consumer Electronics Show’s gala affair, which normally attracts hundreds of thousands of attendees and vendors across the Las Vegas Convention Center and satellite venues.

Will Barra discuss the connected car? If so, it could bring insights that Advertising Research Foundation AudienceXScience attendees learned more about on Monday — intelligence that GM and ARF refused to share to non-paying attendees.

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