Google announced the introduction of Google Gadget Ads, a new interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide. Gadget ads-non-traditional ad units with interactive, rich media capabilities–enable advertisers to target audiences via regular updates within the ad unit and allow users to engage more completely with ad content. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.
