Media industry global ad sales platform Matrix has lured a media industry veteran to the role of Chief Technology Officer.
In this newly created role, Adam Gotlieb will drive the company’s next generation product evolution by helping deliver to market the Matrix Sales Gateway, a portal that allows for the ingestion and dissemination of data from all providers in the ecosystem participating in the sales negotiation and execution process.
“I have been impressed with the way Matrix has been able to progress their vision and how dedicated they are to advancing solutions and workflows for the industry – I am thrilled to be a part of this journey moving forward,” said Gotlieb. “More specifically, I look forward to enhancing the technologies and interoperability already in place within the organization, to provide Matrix customers with a universal one-stop sales solution inclusive of all broadcast, network, OTT, on demand, and digital platforms.”
Gotlieb was formerly Director of Product Management for Imagine Communications.
“Adam’s extensive experience working with global, large-scale software products has provided him with in-depth insights and first-hand knowledge of this industry, which will serve as valuable assets to the new CTO position,” noted Matrix CEO Mark Gorman. “Having worked with and known Adam for years, we are very much looking forward to having him onboard and excited to hit the ground running with the development of our new Matrix Sales Gateway.”