Gracenote Teams With EV Brand Lucid On In-Car Dash Splash


You’ve likely heard of Tesla vehicles and perhaps the Nissan Leaf, in particular if you’ve spent time on Maui. Introducing the Lucid Air luxury electric vehicle.

For owners of a Lucid automobile, there’s one added dashboard benefit that’s on the way. And, it comes courtesy of a new arrangement between Lucid and a Nielsen-owned smart radio platform.

“Innovative and intuitive audio features” are on the way to Lucid Air vehicles, courtesy of Nielsen’s Gracenote. “By integrating Gracenote’s Smart Radio data and technology solutions, Lucid’s elegant entertainment interface will seamlessly connect drivers and passengers to audio content from a range of sources to optimize the in-car entertainment experience,” Nielsen boasts.

Specifically, Gracenote’s Radio Station ID will be employed in-dash across all Lucid vehicles.

This serves to simplify radio station selection and enable browsing lists and station categories, Nielsen’s Gracenote notes.

Gracenote powers the connected car experience for over 120 million cars on the road today.

— RBR+TVBR West Coast Bureau


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