Grass Valley Forges Global Alliance with Media Processing Tech Firm


LAS VEGAS — It’s an Oslo, Norway-based media processing and delivery technology firm. As of today, it now enjoys a global preferred alliance member agreement with live media and entertainment specialist Grass Valley.

The partnership adds Appear’s X Platform to the Grass Valley product lineup.

This, Grass Valley says, gives its customers “a complete solution for high-quality, low latency, broadcast contribution, distribution, DSNG, cloud-based live production, and real-time viewing of video feeds.

Grass Valley will integrate Appear products, including the X10 and X20 platforms, with its
open standards NMOS and Orbit Orchestration control platforms.

Appear’s encoder supports 4K UHD and 10-bit 4:2:2 video, HDR and SMPTE 2110 inputs for all IP contribution. Appear’s ultra-low latency X decoder is also designed to enable broadcast operators to interact dynamically with cloud resources without sacrificing system

Grass Valley VP of Global Sales Enablement & Training Costa Nikols said, “The Grass
Valley Media Universe is intended to bring existing and new technologies together in ways that generate new opportunities for our customers. This alliance with Appear directly furthers that cause.”

As part of the alliance, Appear’s X Platform will be showcased at NAB Show 2022 on Grass Valley’s booth #C2107 and Appear’s booth #W8917.