Four stations operated by Gray Television via a shared services agreement with their licensee now have new measurement services pacts with Nielsen.
But, Gray had nothing to do with the contracts, as the stations’ owner is responsible for inking such deals.
The agreement was signed between Nielsen and American Spirit. It includes a new contract for Local TV measurement and Nielsen Ad Intel for FOX affiliate WDBD-40 in Jackson, Miss., and a renewal for Local TV measurement and Nielsen Ad Intel for FOX affiliate WSFX-26 in Wilmington, N.C.
In addition, dual FOX/ABC affiliate KVHP-29 in Lake Charles, La., recovering from strong 2020 hurricane damage to the city; and FOX affiliate WXTX-54 Columbus Ga., have signed new agreements for Nielsen Ad Intel.
Nielsen Ad Intel is a provider of competitive advertising intelligence information, tracking ad activity and spending across all local markets.
American Spirit Media, based in Charlotte, was founded in 2003 by Thomas B. Henson as Ottumwa Media Holdings.