Few outside of the region may be familiar with North Central West Virginia, home to such communities as Bridgeport, Clarksburg, Fairmont and Weston. It’s connected loosely to Morgantown, which is a part of the Pittsburgh DMA.
As such, Clarksburg-Weston and Elkins comprise a TV market that’s of importance to Gray Television. It owns a CBS affiliate there. And, it wants better coverage of the mountainous market.