Gray’s Election-Year Dollar Bump: A Multimillion Win


SAVANNAH, GA. — Just how much did Gray Television‘s broadcast TV stations and digital platforms attract in the form of political advertising in 2020?

It’s in the hundreds of millions of dollars, and the twin U.S. Senate runoff races in Georgia are the icing on the cake.



Gray’s total tally for political advertising since Jan. 1, 2020, is now upward of $400 million, net of commissions and agency fees.

There’s more: Since Election Day, Gray’s local television stations and digital platforms in the Peach State have run approximately $20 million net in political campaign and political issue advertisements related to the two run-off election races for U.S. Senate seats.

With the special elections scheduled for Jan. 5, 2021, and President-Elect Biden campaigning for the Democratic candidates in Atlanta on Tuesday, Gray expects political advertisements in Georgia to continue well past New Year’s Eve and into the first days of 2021.

Gray has a presence in Augusta, Albany, Columbus and tiny Thomasville, Georgia, where WCTV-6 also serves Tallahassee, Fla. Most notably, Gray owns long-dominant CBS affiliate WTOC-11 in Savannah, Ga.